Obesity Awareness Poster

Here is my First attempt at this Project

So our current project is to create campaign posters or at least a poster on obesity awareness in this country. I have recently being doing research on the idea of campaign posters, and noticed when it comes to obesity there really isn't anything that outstanding for the cause. Which is somewhat of a trajedy considering that the issue is really important. Really anything with personal health is important, and often times its as simple as informing someone of the issue, and creating a large enough impact to want them to make a personal change for the better.This project was to get us inlvoed in a poster assignment that tried to call attention to obesity awareness. Professor Watson thought of this project after speaking with a pepsi co member at an AIGA conference, which were wanting to create ads for this cause.

This was the Final Outcome

YOU ARE…SO WHY NOT BE HEALTHY

          For my campaign I chose to implement the positives of a person and ask why if you posses all positive qualities, then why not be healthy. To further implement my idea I want to also create a website that people could join as like a “facebook” style blog. Where they can talk about their healthy choices, discuss healthy options with the website community, and gain support from the community. I also would want to do more creative TV public announcements, where in the commercial the positive words can flash with positive images that tie to them while at the end urging them to visit the social community. I also think that posters should be focused in areas such as high schools, colleges, and supermarkets. These are places where many technologically interested people congregate. If executed properly I think the idea could catch on!